How Myni Started: The Ring That Changed Everything

Myni didn't start as a business idea. It started as a problem we couldn't find a solution to.

The high street wasn't working.

When Nirv started looking for an engagement ring, he did what most people do - he went to the high street. And what he found there was familiar to anyone who's been through it: rows of near-identical rings under bright lights, sales staff working on commission, prices that felt high without any real explanation of why, and nothing that felt like it had anything to do with me.

He came home deflated. The experience had been pushy, impersonal, and expensive in a way that just didn't add up. The jewellery itself was fine - competent, well-made - but it was designed to appeal to everyone, which meant it was really designed for no one. There was no version of "this ring tells your story."

That felt like completely the wrong starting point for something that was supposed to mean everything.

A different conversation in India

Nirv's family had a connection to a jeweller in India - a family friend whose craft had been passed down through generations. A conversation with him opened a completely different door.

Instead of browsing what already existed, we got to design from scratch - together. I knew exactly what I wanted: the shapes I'm drawn to, the details I notice, the way I wear jewellery. We landed on a 2.5ct oval diamond - E colour, internally flawless - set in 18ct gold with a hidden halo, which adds a ring of smaller diamonds beneath the centre gemstone that catches the light without changing the clean look of the setting from above.

Every detail was chosen deliberately. The metal colour, the claw style, the proportions of the band, the way the halo sat beneath the gemstone. It was the kind of ring that could only have been made for one person - because I'd designed it myself.

And it didn't cost what the high street would have charged for something half as considered.

What I brought to it

I studied fashion communication at university and have spent my career since as a graphic designer. I've always thought visually - about proportion, detail, how things are put together and why. Getting to actually design my own ring rather than choose from someone else's shelf felt completely natural to me - and the result was something I never could have found in a shop.

The combination of a real design eye and direct access to heritage craftsmanship was something most people never got to experience - not because it wasn't possible, but because no one had made it easy to access.

That was the idea.

The year in between

Myni didn't launch straight away. Life had other plans - a wedding to plan, a house to renovate, new jobs, the general chaos of early married life. The idea sat with us for over a year.

But it kept coming back. Every time someone asked about my ring and I explained how it was made, they wanted the same thing. Every time we thought about the gap between what the high street offered and what we'd managed to create, it felt like something worth doing properly.

So eventually, we did.

What Myni is

Myni is a fusion of our names - Amy and Nirv. It started as something personal and became something we wanted to share.

The logo carries a single diamond at its centre, a reminder of where it all started and what every commission should be: intentional, personal, and made for one person.

The business runs as a designer-and-builder partnership. I lead the design process - consultations, CAD design, creative direction. The making is handled by our craftsmen in India, the same family connection that made my ring. By working directly with them and cutting out the retail layers in between, the cost of your piece reflects what it actually takes to make it - not what a showroom on a busy high street needs to cover its overheads.

What we want to offer you

The same thing we stumbled into: a ring designed around a real person, made by people who know what they're doing, at a price that reflects the craft rather than the margin.

It shouldn't be rare. That's the whole point.

Amy x